Superdata xr quarterly update superdata, a nielsen company. Whether youre still excited about virtual reality s potential for music, or think its a busted flush as a mainstream consumer technology, the latest predictions from research firm superdata are worth a read. Superdatas work is mainly focused on xr and the gaming industry. All of the items that are in your virtual worlds have to be created. Superdata is trimming its prediction for virtual reality sales in 2016 by 30 percent. The oculus quest headset doesnt appear to have been a smash hit as expected. Apr 21, 2016 superdata research has released a new report, which provides a revised forecast on virtual reality revenue for 2016. The consumer virtual reality market, divided into hardware and software segments, is forecast to reach 16.
Xr dimensions focuses on trends in the ar and vr industries. Virtual reality vr has gone beyond its gaming and entertainment roots. Overall, superdata said the increase in user adoption helped push annual virtual reality revenue to. Superdata predicts oculus will outsell oculus rift. Superdata, a nielsen company, today is launching superdata xr dimensions, the most comprehensive, powerful xr business intelligence platform, covering global and regional virtual reality vr, augmented reality ar and mixed reality mr segments. Analysis agency superdata conducted its own investigation and found out how well things are going at the three largest manufacturers of virtual reality helmets. Superdata now projects xr hardware and consumer software will earn. Superdata has lowered its expectations for virtual reality revenues in 2016 for the second time in as many months. Our research spans the digital gaming landscape from pc to console to mobile. Superdata is able to center research on clients specific interests, exploring everything from the xr consumer journey to user preferences to best industry practices. The most current virtual reality trends show the technology being applied across various industries, including healthcare, education, entertainment, tourism, and business institutions. Nielsen acquires digital games market intelligence provider.
Get real a reality check for virtual headsets business. Virtual reality, augmented reality and mixed reality xr are contributing to a technological revolution, and we are on the forefront. Opinions expressed by forbes contributors are their own. And perhaps the entire xr a catchall acronym covering augmented, virtual and mixed reality to boot. Xr q3 2019 update from nielsen owned superdata research like other analysts, superdata, too, had seen the oculus quest. Computer software data analytics electronic commerce.
The market research institute superdata research has published its endofyear report for 2019 that offers new insights of the virtual reality. Nielsen acquires digital games market intelligence provider, superdata research. Research firm lowers projections for virtual reality sales. Research and analysis firm superdata has released its newest report on immersive technology, including virtual reality vr, mixed reality mr and augmented reality ar. Consumer virtual reality market size worldwide 20162022. The report concentrates on revenue and projections for this sector, with the aim of providing insight into hardware and software sales.
This represents a 30 percent yearoveryear increase in revenues. Superdata helps its customers understand what people play, connect. Superdata releases new vr market forecasts vrfocus. Whether youre still excited about virtual realitys potential for music, or think its a busted flush as a mainstream consumer technology, the latest. The impact of covid19 has been felt throughout the industry, though certain sectors are poised to experience rebounds as early as the second half of this year. So, for the first quarter of 2017, sony managed to sell 375 000 set, and as we remember, in february it was already sold 915,000 helmets. Superdata revises down vr ar software forecasts for 2020 music. Primarily, it will be associated with the development of the gaming industry and the progress of mobile virtual reality.
Whether its how to bolster ip, tracking game performance or discovering how to reach the. Heres why you will be hearing more about virtual reality. As the highestgrossing software platform in xr with the widest reach, mobile ar. Mar 16, 2015 austin, texas like with the internet, sex could be the dirty little secret to virtual realitys success. Superdata rechnet mit milliardenumsatzen bei virtual reality.
Virtual reality and its future, according to superdata research. I write about the virtual reality industry, vr hardware and its software. Virtual reality market size in 2018 with forecast for 2019. Superdata recently announced its xr dimensions market intelligence platform. Superdata s work is mainly focused on xr and the gaming industry. There are many, many, softwares available, so ive picked a few that are free, in order to allow you to try out the different types and see what you think. Report shows that revenue from ar and mr software will overtake vr by 2021. Superdata xr dimensions market intelligence platform. The xr dimensions dashboard is the most comprehensive, powerful xr business intelligence platform, covering global and regional virtual reality vr, augmented reality ar and. In 2018 virtual reality vr hardware actually outperformed optimistic sales expectations last year. Will the oculus quest be the answer to vrs prayers. Consumer software revenue for segments ranging from mobile ar games to. Superdata xr dimensions is a new intelligence platform covering.
The company points to the success of oculus partnership with samsung on the gear vr and commitments from harmonix, ccp, and others on the software side. The market intelligence firm today revised its 2016 global vr hardware and. Superdata is the worlds leading research company for games, gaming videos, virtual reality and augmented reality. Durch vrsoftware wurden 1,2 milliarden usdollar eingenommen. Superdata research, specialized in virtual reality market intelligence, stated past february 2017 that the virtual reality market was worth 1. Oct 19, 2018 the selfcontained oculus quest will ship a million units next year, potentially bringing virtual reality into the mainstream, analyst group superdata predicts in its latest extended reality report. Vrbased solutions provide a user with images, sounds, and other sensations that altogether simulate his or her physical presence in a certain environment. Virtual reality market to grow twentyfold by 2020 rt.
Superdata is the leading expert on all things gaming. The firm anticipates the total market for vr content to. Superdata launches firstever xr market intelligence platform. Apr 20, 2016 virtual reality and its future, according to superdata research april 20, 2016 sean sullivan comments to distract myself from refreshing my oculus shipping information now might be a good time to check in on the state of the upcoming virtual reality market. Superdata is the worlds leading research company for games, gaming videos. Superdata research weighsin on ces 2018s biggest vr news. Global consumer virtual reality market size 20162022 statista.
Superdata trims virtual reality revenue outlook for 2016. What brands need to know about mobile ar superdata, a. Virtual reality porn software coming to headsets new york post. After floundering in 2017, virtual reality hardware actually. Virtual reality, augmented reality, and mixed reality are the technologies that enrich a persons experience by offering a realtime interaction with the digital environment. Virtual reality, augmented reality and mixed reality xr are contributing to a. To build these things, you model them in 3d modeling software. Superdata is launching superdata xr dimensions today, a new platform that will gather intelligence on the virtual reality, ar, and mixed. Supply issues caused sales of major vr headsets to fall from q4. Brian shuster, a montrealbased tech entrepreneur who helped pioneer internet ads in.